In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf. Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.

AG hair cosmetics is dedicated to providing the ultimate in style through the performance of a unique product range of more than 40 hair and beauty products. AG uses only the finest, most advanced ingredients, formulated to work from deep inside the hair cuticle through to the surface layers of the hair.

Aquage haircare and styling innovations are formulated combining the highest quality, professional grade ingredients with today's most advanced haircare technology. The healing benefits of sea botanicals in each Aquage product nurture, hydrate, strengthen and protect your hair...beautifully. Discover the best of sea and science. For the ultimate beauty experience, make an appointment with Aquage.

Avlon Industries, Inc. is currently responsible for many of the most widely-used and efficacious hair care products on the market, including the well-known Affirm professional relaxer system, FiberGuard Conditioning Relaxer System, Ferm permanent wave products, MoisturColor professional hair color products and KeraCare Conditioning Hair Care System, a range of maintenance & styling products that professional stylists and consumers love.

All Goldwell products are developed according to the professional standards of hairdressers. Sound experience and knowledge about hair cosmetic products and their effect on hair and scalp enables them to offer completely individual shampoos and special treatments as well as styling products for all individuals.

Keracare is a professional conditioning hair system, offering the highest quality shampoos, conditioners and styling products on the market. Kera Care is especially designed to nuture, enhance and style your hair. Kera Care® Conditioning Hair Care System is a collection of high quality, innovative, professional hair care products designed especially for highly textured hair. Scientifically formulated and salon tested, our line of shampoos, conditioners and styling products provide the very best in conditioning and styling power. With these good-for-your-hair formulas, you can create and maintain any style your heart desires.

MOROCCANOIL has created a revolutionary styling, finishing and conditioning product line for hair that will guarantee an enhanced result. Hair looks and feels healthier after just one application. They include a signature argan oil in all our products. A remarkable gift from nature found growing only in Southwest Morocco, it is a powerful antioxidant, UV protector and free radical neutralizer, rich in vitamins that strengthen the hair and increase the hair's elasticity. We continually strive to create unique products using the highest quality formulations to deliver extraordinary results. MOROCCANOIL is an effective and frequently requested conditioning line of hair products for stylists and their clients.

PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves. PRAVANA products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology. The end result... a global fusion of excellence.